AMIRI

The AMIRI brand was created in Los Angeles in 2013 by Mike Amiri. It is the favorite brand of all Hollywood and even beyond. The American designer builds for his brand an aesthetic based around the skate, punk and grunge culture of the city of angels of the 1990s. The rebellious spirit of the label never leaves his collections where deconstruction, faded jeans and cuts are commonplace but also patchwork jeans that are decorated with used effects. The men's clothing collections bring together t-shirts and tie dye knit pieces or enhanced with logos and gothic slogans. "Unique" is the word that best describes the AMIRI collections. Each piece of each collection is made in Los Angeles, the city where the designer was born and raised.

The key ingredients of the brand's success? Materials that are carefully selected and worked using signature deconstruction techniques. Which give rise to silhouettes that fit perfectly into the urban and relaxed aesthetic of the city of angels. But also its vintage-looking leather jackets, its buckled ankle boots decorated with bandanas. Flannel shirts and bomber jackets make up the wardrobe signed Amiri. The emblematic ones? Ripped biker jeans and t-shirts with gunshot holes, guaranteeing a unique, offbeat rock look that could be likened to a current version of Jim Morrison's wardrobe.